| "> | | | | formats. The most popular is Adobe PDF. Readers |
| Are you an author that wants to sell more | | | | can download a free Acrobat Reader. Don't |
| books? Sure you are. We all are. I can say that | | | | forget your privacy statement promising not to |
| with such confidence because if your message | | | | share or sell your visitor's email. Post your free |
| was important enough to be written; it is | | | | sample offer in a prominent place and the privacy |
| important enough to be read. Read by as many | | | | statement underneath. |
| people as possible I might add. | | | | 3. Emphasize Testimonials. |
| In the new millennium the web must play an | | | | Immediately below your free sample chapter, put |
| important role in your book's marketing plan. Your | | | | lots of reader and authority testimonials. Hopefully |
| website address should be included in as many | | | | you solicited pre-publication quotes from your |
| places online and offline in your marketing | | | | readers as you were writing your book. If not, |
| materials as possible. | | | | begin to gather testimonials from your readers. |
| To develop your brand and increase your profits | | | | Showcase your best testimonials. Prospects want |
| include your website address on all your printed | | | | to know someone else has read and liked your |
| media. Here are ten top ways to make sure your | | | | book. |
| book and website are synched as precisely as | | | | 4. Focus on Relationship Marketing. |
| your palm pilot and computer are: | | | | No one likes being sold. People want to know who |
| 1. Create a separate website address for your | | | | they are buying from, especially since you are |
| book. | | | | missing the face to face factor. Strive for a |
| Follow the lead of the best-selling authors in | | | | relationship with your readers instead of just a |
| non-fiction publishing. Jack Canfield and Victor | | | | sale. Don't be shy allow your personality to show. |
| Hansen are not household names but their book | | | | A client of mine was stressing over whether she |
| series Chicken Soup is easily remembered. | | | | should allow her picture to be posted on her |
| Make your book site a direct response website. | | | | website. Finally, she bit the bullet and her visitors |
| The more focused your book's site is the better. | | | | rewarded her with increased traffic and sales. |
| It will be easier for your web visitors to locate | | | | The truth is people like to know there's a person |
| and since there's nothing to distract them they will | | | | behind the website. Another client post a page of |
| buy faster. You can always link your book's site | | | | his favorite things on his site similar to what |
| to your concept site, if you have one with all your | | | | Oprah Winfrey does on her show--all with the |
| services, forum and general web community. | | | | purpose of connecting with his audience. While |
| Additionally, make it easy to connect your | | | | another post her family trips to personalize her |
| website to your book. When you want to go to | | | | site. Be real, be yourself and you'll get more life |
| the Chicken Soup book series website, guess | | | | long readers, customers and friends. |
| what you type into your browser's web address | | | | 5. Offer Useful Content. |
| box. You guessed it; simply type in Chicken Soup. | | | | Have you begun writing articles in your field? If |
| This principle is most effective with a concept title | | | | not, you should consider it. Writing articles (article |
| but it will work with any. Just make sure the web | | | | marketing) is an easy way of getting free |
| address is short and easy. Don't try to use your | | | | publicity. Publish a useful easy to read article in |
| whole title. Keep it simple and use the concept. | | | | your field and you gain almost instant credibility. |
| Another good example is the Rich Dad Poor Dad | | | | You may be saying I don't have time to write |
| series used for their web address. | | | | articles in my field. |
| 2. Give Away Sample Chapters. | | | | But wait, before you throw away this method of |
| One of the best ways to promote your book | | | | marketing. Have you considered transforming |
| using your website is to give away 1-3 sample | | | | some of your book excerpts into short articles? |
| chapters or a mini e-course based on your book. | | | | It's a simple way of making your book go the |
| Fear of the unknown is one of the biggest | | | | extra mile to help promote itself. Need some |
| impediments to sales. Even though the internet is | | | | extra help getting your articles written? Click here |
| growing leaps and bounds, there are still tons of | | | | for a popular resource of Earma's "Putting Your |
| people that are afraid to trust someone online. | | | | Articles on the Speedway to Sales." |
| One of the best ways to get rid of that fear for | | | | Leveraging your profits by synching your book |
| the visitor is to offer them a free download of | | | | and website can be rewarding and profitable |
| your sample chapters. | | | | journey. Implement the tips above, synch your |
| You can offer the free sample chapters in several | | | | book to website and prosper! |