Diesel Amplifies Mazda Vehicles

Before the year ends, Mazda will expand its dieselline with the rest of the Mazda line-up. He also said
offerings in Australia.that the company has always established good
An example is the Mazda 3 diesel that will join theimage regarding being a leader in style and the
Mazda6 and is expected to arrive in September.Mazda2 should also establish good reputation in the
It will be available in both sedan and hatchbacklight-car segment.
form, the Mazda 3 will have the same engine asSince December 2002, the current car has been
the present Mazda6 diesel.on sale. So far this year, Mazda has sold 3045
One hundred five kilowatt (105 kW) and 360Nmunits, which is a 30 percent increase on last year's
are produced by the 2.0-litre common-rail turbosales figures.
diesel and its fuel consumption is rated at 6LThe industry is also expecting that Mazda will
100km.carry over the existing three model names; Neo,
Will only be available in the one Maxx Sport trimMaxx and Genki.
level, the Mazda 3 will feature a rear spoiler asWith curtain and side airbags as options and the
well as 16-inch wheels. And not like the petrolABS in the current model, safety has been the
models, Direct Stability Control will be available asvery aim of building the car. The new one is
a standard feature.expected to add dynamic stability control feature
Alistair Doak, Mazda spokesman, said that theto the safety kit. This new comer removed
Japanese company is targeting to sell more thannearly 100kg of weight from its predecessor.
100 Mazda3 diesels per month. However, heThe company says that high-tensile steel was
added that it will be a reasonably small percentageutilized to slice out weight without putting at risk
of overall sold Mazda 3 units. For the month ofthe safety, body inflexibility, noise, vibration and
May, Mazda reached sales of 2758 units. Thissharpness. It also claims that the car has
figure means that the car is the second mostimproved up to 15 percent over the current car.
popular small car, next to Toyota Corolla.So this has benefits for fuel economy. The 60/40
Mazda originally forecasted 50 sales per month forsplit rear-fold seat is still present while the luggage
the Mazda 6 diesel when it went on sale. Butarea has been decreased from 280 to 250 liters.
Doak said that they now target 100 models perThe 1.5-litre offers 76kW at 6000 revs and
month. He added that the company has no plans136Nm at 4000 revs – decreases from 82kW
to expand the diesel range further in Australia.at 6000 revs and 141Nm at 4000 revs.
He explained that the Mazda 3 and Mazda 6 will beAbout Mazda Motor Corporation
the two diesel passenger cars, the car types thatA Japanese automotive manufacturer that is
comprise the highest sales in Europe. He furtherbased in Hiroshima, Japan, Mazda Motor
explained that their fellow Japanese car makersCorporation is a well known producer of different
are not offering any diesel car and the companytypes of vehicles as well as their corresponding
is introducing the second one.Mazda auto parts. It began supplying tools in 1929
He also said that the company has no plans forand soon branched out into production of trucks
diesel engines in the larger CX-7 as well as to thefor commercial purposes.
yet-to-arrive CX-9 because these cars areThe manufacturer’s name is derived from
primarily for the market in North America, wherethe transcendental God of Zoroastrianism, Ahura
demand for diesel is far too low.Mazda. It is also believed that Mazda coincides
The generation of the Mazda 2 will follow afterwith the anglicized pronunciation of Zoroastrianism
the Mazda 3 diesel. The Mazda 2, which is smaller,founder's name, Jujiro Matsuda, and opted to
will go on sale in October and is expected torename it in honor of both his family and the
remain at nearly $16,000 for the entry model.believers of Zoroastrianism. In the Avestan
According to Doak, buyers can expect that thelanguage, Mazda means “wisdom”.
new Mazda2 will be comparable in price to theNonetheless, because the company is from Japan,
current car, which begins at $16,335 for the Neothe name has always been pronounced and
and rises to $20,290 for the excellent Genkispelled as "Matsuda". This leads the public to
model. He added that the Mazda2 would bebelieve that “Mazda” is just an anglicized
available only with a 1.5-litre four-cylinder engine,version of the founder.
not like some of its competing cars, which offerThe company is expected to produce 1.25 million
1.3-litre entry models. He further stated that as tovehicles annually as of 2006. Among Japan,
the cost, certainly there is not much difference.Europe, North America, and Latin America, its
With the light car running in the third spot of salessales will be evenly divided.
behind Mazda3 and Mazda6, the Mazda 2,Mazda’s 33.4% of controlling interest is
according to him, is an essential part of the overallcontrolled by the Ford Motor Company.
line-up. He said that the car's styling brings it into