| p>There's nothing worse to an article marketer | | | | People love to learn with simple steps and fast. |
| than clicking over and seeing the same 10-20 | | | | Combine it with a powerful benefit and you will |
| clicks you saw last week. You posted your short | | | | reel your reader in every time. You decide. Does |
| article in hopes you could generate a fresh | | | | the title, "How to Make Your Articles Go the |
| stream of traffic to your site. O.k. so you got a | | | | Extra Mile" or "8 Ways to Format Your Article" |
| few more views this week than last. But the | | | | pull at you. |
| truth is few of your articles pull very many | | | | 3. The Provocative Statement. |
| readers even after months. The reader/view | | | | "5 Mistakes That Drive Your Web Visitors Away |
| count rarely rises above 30-40 views. You know | | | | In Less Than 2 Minutes" |
| you have good solid information that would be | | | | You mean my site could be driving my visitors |
| helpful to people if you could just get them read. | | | | away that fast. Especially, if you have been |
| Wait! Don't throw in the towel yet. You might | | | | working hard to get site visitors you would want |
| share the problem hundreds of article writers | | | | to know what would drive them away fast. |
| share--Dud Titles. You must develop a sizzling title | | | | Provocative statements pull at our attention like |
| to pull your audience in by the collar. You know | | | | an electric shock. They make us curious. They |
| like the newspapers and magazine headlines. They | | | | sometimes make us mad. They make us feel a |
| can't afford to publish dud titles that don't capture | | | | lot of different things but most of all they make |
| the interest of their readers. | | | | us read. |
| Yet among other marketers of books, products | | | | 4. The Question. |
| and services few seem to put much effort into | | | | "Do You Want More Traffic, More Free Publicity, |
| crafting a magnetic title. It doesn't have to be | | | | More Sales? |
| that way with you. Now is where you fire your | | | | Most times people unconsciously answer the |
| Dud Titles and hire only Sizzlers. Here are a few | | | | question you pose in their minds. The key is to |
| tips to help you sizzle your title like a professional. | | | | provide the answers in your copy including |
| 1. The Command. | | | | statistics. For example, "Have you ever felt afraid |
| "Write Your Best Book Now!" | | | | to buy online? Like it or not, many are still |
| Most will say they don't like being told what to do. | | | | cautious of buying on the web. A Boston |
| But our human psyche seems to respond in spite | | | | Consulting Group Consumer Survey found that |
| of what we like. The command has an immediate | | | | 70% of respondents worry about making |
| effect. Why? It connects with the "Yes, I want | | | | purchases online." |
| that" spot within us all. Commands reassure you | | | | Without an interesting title that stirs emotion, |
| that helpful advice will follow that help you get | | | | evokes interest or arouses curiosity your articles |
| what you want from the advice. It tells the | | | | may go unread another year. Implement the title |
| readers it's possible to achieve the benefit the | | | | templates above to capture the interest of your |
| author is claiming. | | | | visitors and get all of your articles read. Sizzle |
| 2. The How to. | | | | your titles; watch your reader counts rise and |
| "How to Make Your Articles Go the Extra Mile | | | | prosper! |