| A major part of playing with or collecting Lego | | | | The first wave of figures include a Demolition |
| has been the fun minifigure designs. Whether they | | | | Dummy, Forest man, Cowboy, Super Wrestler, |
| are representations of characters we know from | | | | Zombie, Ninja, Cheerleader, Skater, Tribal Hunter, |
| books or films, fantastical figures of Lego's | | | | Circus Clown, Magician, Deep Sea Diver, Robot, |
| imagining from space and beyond or small plastic | | | | Nurse, Caveman or Spaceman. They are all highly |
| versions of regular people throughout history and | | | | distinctive and alot of fun. Early polls online indicate |
| the contemporary world, the minifig has always | | | | that fans are favouring the Cheer Leader, |
| symbolised Lego's fun and playable style. | | | | Forestman and the Zombie as highlights of this |
| In 2010 Lego is taking this love for their little | | | | wave. |
| people and is releasing a series of single | | | | If you are wondering whether this is just a |
| minifigures designed to be sold as stand-alone and | | | | rehash of old figures keep in mind that the vast |
| collectable pieces. The first wave of the Lego | | | | majority of the body parts (hair, torso, legs, |
| Collectable Minifigures, released in May 2010, | | | | heads) and accessories (syringes, trumpet, pom |
| included 16 figures that come with a range of | | | | poms, etc) are brand new. That is they have |
| different looks and accessories. | | | | never been used for sets before and given the |
| They are limited edition pieces that will be phased | | | | limited nature of these figures, chances are they |
| out of production after a time and with their | | | | may not be used in the future. |
| unique designs and low price point are designed to | | | | For young and adult fans this means that they |
| be swapped and traded amongst fans and will no | | | | can now create caveman scenes for the first |
| doubt demand high prices on the secondary | | | | time or recreate the zombie scenes from "Shaun |
| market. They are offered for sale in small opaque | | | | Of The Dead" or "28 Days" with authentic Lego |
| plastic bags and it is not possible to determine | | | | body bits. At $2 per figure it is such an accessible |
| what is contained inside. All of this of course | | | | way for fans to expand their Lego collection in a |
| increases Lego's brand awareness and reputation | | | | satisfyingly fun and highly addictive way. |
| worldwide. | | | | |