| There is no doubt that Nascar is one of the | | | | fans will shop at Home Depot. |
| strongest brands ever in America's sporting | | | | Role Of The Media |
| chronicle. But what makes Nascar to be such a | | | | The media, too, will encounter a big role in |
| hot brand? Who is behind the success of Nascar? | | | | promoting some of the stuff. For example, if Bill |
| Well, the winnows of Nascar, who else?!? Nascar | | | | Elliot is seen eating at a specific restaurant and |
| sports fans are the most faithful devotees in the | | | | the photo hits newspaper headlines, the coming |
| world. You will never see the fans of Dale | | | | week, all of his devotees will eat in the same |
| Earnhardt, Jr. drink any other beer other than Bud. | | | | eatery. During the race, the fan following hits a |
| This is because Dale is the brand name | | | | new level altogether! |
| ambassador for Budweiser. Jeff Gordon is | | | | Individuals come from far-off distances to watch |
| affiliated with Dupont paint, and most Jeff Gordon | | | | the races and then the sales of accessories and |
| fans never use any other paint. | | | | branded stuff hits the roof. Drivers like Jeff |
| The brand name commitment of the sports fans | | | | Gordon who are associated with car dealerships |
| is then cashed in by the sponsors. A survey | | | | are also cashing in on the popularity. The sales of |
| divulged that in order to have their name and | | | | the cars have inflated dramatically after these |
| logotype on the lid of a top Nascar Nextel cup | | | | drivers linked themselves with the car companies. |
| car, a person and or corporation has to pay $1.5 | | | | Automotive Productions |
| million! Now that is big money. The drivers are the | | | | Automotive products, too, have established a |
| main factor behind the success of the Nascar | | | | market like never before, thanks to the growing |
| cars. The drama associated with the sport and | | | | popularity of Nascar drivers and their ever |
| the adrenaline rush cannot be compared to that | | | | increasing fan following. If a particular Nascar |
| of any other sport. | | | | driver uses a specific brand of paint on their car, |
| Loyalty To The Drivers | | | | then that paint has to be used by all his fans as |
| If a Nascar Nextel cup driver suddenly advertises | | | | well. The most common instance is that of the |
| Pepsi before the race, then the sales of Pepsi | | | | headlamp restoration product used by most |
| during that race will be incomparable. All the fans | | | | Nascar drivers. The product which restores the |
| of that driver will simply quit using any other soft | | | | condition of the headlamp to as good as new is |
| drink and start using Pepsi. Similarly, if a driver | | | | exceedingly popular and is now used by many |
| connects himself with a particular brand of | | | | Nascar fans across the world as well. |
| shopping store like, say, Home Depot then all the | | | | |