| Aside from the best vehicles and good | | | | Dan Davis is the director for Ford Racing |
| performance cars, the Ford Motor Company is | | | | Technology and he claims, "What we're trying to |
| also known for other things. In fact, the company | | | | do with the racing program is build loyalty to the |
| is much known for the races that it sponsors | | | | racing brand. Then when fans are ready to buy a |
| every year. From Western Canada up to the dry | | | | car, our products get consideration." With that, |
| and hot roads of Mexico City, this auto maker | | | | one can surely see that the company is doing |
| makes sure that they continue their tradition of | | | | such so as to get to the hearts of the auto |
| sponsoring car races. It does not matter where | | | | market. In fact, the Ford Motor Company |
| the races are held for the company — city | | | | believes that with racing, the brand image of Ford |
| streets, speedways, dirt tracks, and even on drag | | | | is greatly enhanced. |
| strips. | | | | |