The "Ash" Syndrome Effect

Whilst I write this, I am looking at a pile ofhave been out of the office for an additional 20
customer files requiring a response to thedays, not planned for and not budgeted for. Are
question: "Will I get my money back?" For ourwe expected to make them take this as leave as
clients due to depart in the next 24 hours andthey cannot work? My view is straightforward:
who want a full refund, the answer is easy. Yes,No. This event was and is unforeseen.
we will provide a full refund, but can only do so ifUnfortunately though, our insurers use this clause
the airline officially cancels the flight. If it isto prevent them from paying. We use it, so we
delayed, then it is ‘potentially going' anddo pay!
therefore a full and unreserved refund is notSo can we cope and will we survive? Yes we will.
applicable. I would like to emphasise that, atBut it calls for the industry to question all aspects
Steppes Travel and Steppes Discovery, we areof travel. Whilst the people working in the travel
working around the clock to ensure thatindustry are used to disasters daily, be they due
everyone is accounted for. to weather, earthquakes, terrorist attacks or
The impact of this situation on us as a tourbombings, the closure of British airspace has
operator is huge. Liability insurance will not covercaught many travel agents and tour operators off
us, travel insurance will not cover our clients andguard. I believe some have left it too late to
our overseas suppliers may not refund us. This isimplement their emergency procedures and this
just one of the dilemmas which I will bewill cost them dearly later. We implemented our
addressing later in the week. But, for now, I haveincident procedures within five hours of hearing
to ask myself a few questions, such as should wethe reports that there were going to be air traffic
stick to our booking terms and conditions andrestrictions. We had contacted most of our clients
implement our policy?" Probably not if ourand made suitable or alternative arrangements for
reputation is anything to go by. Can we afford tothem by 2.00pm last Saturday.
refund all monies if we are not getting a refundMy consultants have worked tirelessly on call, day
from the airline or supplier? Our legal advice isand night since last Thursday. Whilst we have our
such that if we cannot be refunded, we cannotemergency procedures in place and business is
refund our clients. That seems hardly fair. So,continuing as normal, I would urge our clients to
why does this expensive insurance policy we takeact in the best interest of everyone - tour
out not cover us? I can assure you, questions willoperators, suppliers, airlines and indeed family
be asked - and answered.members - to continue with their holidays as
In the meantime we had more than 80 clientsplanned and confirm their booking. 
stuck overseas earlier in the week and more thanI am aware that we may have missed a call or
half of them are now back in the UK. We havenot responded to a stranded client as quickly as
more than 50 clients due to travel this week andwe might have liked and I unreservedly apologise
I have three staff still stuck overseas. One is infor this. I would welcome any feedback about our
Australia and she cannot get a flight back until 3performance and hope that all our clients will
May, one is in Italy and she has been en-route forreturn to book yet another ‘beyond the
two days, and one is in Morocco, also en-route viaordinary' experience with us.
Tangiers and Spain. In essence, these staff will