Winning in Sales and the Hunt

Dale Earnhardt was raised by a father who racedof the people I was coaching asked me, "How
stock cars. As a boy, his Dad used to coach himlong does it take to get so good at this?" I told
how to race go karts. He would stand on theher a year. I saw a displeased expression on her
track as Dale drove by on his go kart. Heface. But then after discussing it, she realized that
gradually stepped closer and closer, to the pointin a year, she could be 85 percent more effective
where Dale had to race by him with only an inchif she "stuck to it". This brings up another point
to spare without hitting his Dad. This builtabout achieving greatness and what winners do.
confidence, courage and skill in Dale. He went on,All of them practice and train. It is a lifelong quest
as you know, to be one of the greatest NASCARto be even better. But to many of them,
Cup racers that ever lived. His son, Dale Junior, isachievement and making money are not the only
quite a racer himself, although he hasn't done sogoals. The end goal is the journey.
well lately, he still made $30M last year!To prove the point, recently, a reporter
Did you ever ask yourself how to be great andinterviewed a top NASCAR racer and asked,
how to be a real winner in sales? Did you ever"What is the most enjoyable experience you've
ask yourself what is it that some people havehad in racing?" The racer told him that it was
that makes them so excellent at what they do?actually before he made it to the Cup division (the
I've been fortunate enough to meet people whotop division in NASCAR Racing). Instead what he
have achieved greatness in their lives. Withoutenjoyed the most was when he was racing at
exception, they all had one or more mentors.short tracks or what racers call "bull pens". These
They worked at developing a good relationshipare smaller, quarter mile to five-eighths mile
with mentors, built trust and expressedtracks, not the super speedways like Daytona or
appreciation for what their mentors did for them.Talladega. It was pure racing, being competitive
Another thing that I've noticed is that they alland fully engaging in the sport at those short
have an unconditional commitment to what theytracks that he really enjoyed.
do. So, if it means working on a weekend, theyTop performers, winners and people of greatness
will.have one thing in common - they love what they
An interesting aspect of these people is that theydo. It is a means to an end in itself. And with that
seem to have what I call a generosity mentality.comes a level of commitment and satisfaction as
They give. I don't necessarily mean money.skills improve and usually the rewards that come
Sometimes it's their time or advice. I know awith it.
person who owns several successful companiesYou'll know when you are on your way to
and provides referrals and introductions to manygreatness when you get home at night, relax and
he knows. Ralph Waldo Emerson, the philosopher,think about how the day went. As you think
wrote an essay called "Emerson's Law ofabout how great the day went, all the preparation
Compensation". It explains that if you want more,you put into it and how you pulled if off
give more. I think winners, at some level, knowflawlessly, or close to it, emotion will overwhelm
this to be true.you. Those moments of satisfaction will then
Today I was doing some sales coaching and oneinspire you for "the hunt" which in sales is endless.