Young Drivers Targeted by Road Awareness Campaign

Road safety charity Brake has launched aresponsible motoring, and Safer Roads for
hard-hitting campaign called 2 Young 2 Die, whichCumbria set up a micro-blog service named
aims to highlight the dangers young drivers faceTwitter for young people to log on to online.
when they or those around them, driveThe website launched to lead the 2 Young 2 Die
recklessly.campaign by Brake, carries some very powerful
Spearheaded by a new website the charity hopeimages and real life stories. The gruesome details
to help to cut the number of deaths onof injuries that young people have sustained that
Britain’s roads involving young people.appear on the site are aimed to shock drivers in
Statistics released by the AA make for someto thinking about their actions and the effect they
grim reading with 13 people aged between 15 andcan have on themselves, their families and other
25 years old being killed in accidents on UK roadspeople.
every week.Relatives and friends of teenage crash victims
Alarmingly, despite only one in eight motorists ingive their poignant accounts of losing someone
Britain being under the age of 25 years old,close to them and paramedics and doctors talk
almost a quarter of all fatalities caused because ofopenly about the horrendous images they have
car accidents involve people from this age group.encountered at a crash scene. They also talk of
The AA also revealed that in 2007, of all thethe real possibility of drivers and passengers being
passengers who died or who were seriouslyleft paralysed or brain damaged after a
injured in a motor vehicle collision in the UK, 40high-speed collision.
per cent were travelling in a car driven by aThe road safety charity also poses the question,
young person.‘could you live with yourself?’ if you were
Organisations have tried to highlight the issues ofbehind the wheel of a car that killed your
road safety and the necessity for young driver‘best mate’ or an elderly person or even
car insurance in the past, yet the accident figuresa child.
remain at a disturbing level.Although accident figures remain at an appalling
Young people in Scotland were sent images andlevel, road safety campaigns such as this one are
film clips from road crashes to their mobilehelping to save the lives of hundreds of people
phones in a bid to stress the message ofevery year.